Steven Kroeter is the founder and president of Archetype Associates. For more than 20 years he has been conceiving and creating new products and program ideas and growing them into profitable businesses. His approach combines fluency in business strategy with an understanding of innovation, creativity, and design.
Consulting Experience:
- Robert A.M. Stern Architects
- Culture & Commerce, Inc.
- Vica
- Clodagh
- Fallingwater
- The Charles Rennie Mackintosh Archive at the University of Glasgow
- Parsons School of Design
- Robert Venturi and Denise Scott Brown
- Charles Gwathmey and Robert Siegel
- The Rockwell Group
- Frank Lloyd Wright Collection
Business Affiliations:
- Bendheim Architectural Glass
- Bentley Prince Street Floor Covering
- Bulova
- Cassina S.p.A. (Italy)
- Crossville Tile
- David Edward Furniture
- DesignTex (division of Steelcase)
- Fisher Marantz Stone
- F. Schumacher & Co.
- Geiger Furniture (division of Herman Miller)
- Haddonstone (U.K.)
- HBF (furniture and textile divisions)
- Henry Hall Designs
- Innovations Wall Coverings
- Landscape Forms
- Lightolier
- Museum of Modern Art
- SA Baxter Architectural Hardware
- Tiffany & Co.
- William McDonough
- Yamagiwa Lighting (Japan)